History:
- Founded in 2006 as The Stoners Cookbook in New Zealand
- Rebranded to Herb in 2015 after releasing cookbook
- Acquired by Matt Gray in 2015
- Raised $4.1 million in seed funding in 2017
Reception:
- Harley Finkelstein sees Herb as reminiscent of Rolling Stone Magazine
- Eric Hippeau views Herb as the go-to place for cannabis information
Video Content:
- Started video expansion in 2017
- Reached 300 million monthly video viewers in January 2018
- Produces video series featuring athletes using cannabis
- Includes former NFL players like Marvin Washington and Jim McMahon
- Produces comedy skit video series by Ryan Longley
- Produces video series on the origin stories of strain names
- Covers popular strains like Charlottes Web and Lambs Bread
- Digital video series discussing cannabis industry events
- Damian Abraham, formerly of Vice, is the series producer
Game Changers:
- Produces video series featuring athletes using cannabis
- Includes former NFL players like Marvin Washington and Jim McMahon
Original Series:
- Cannabis Longley: Produces comedy skit video series by Ryan Longley based on relatable situations for cannabis enthusiasts
- Strain Stories: Produces video series on the origin stories of strain names covering popular strains like Charlottes Web and Lambs Bread
- Wake and Break: Digital video series discussing cannabis industry events with Damian Abraham as the series producer, formerly of Vice.
Herb (company) Data Sources
| Reference | URL |
|---|---|
| Glossary | https:/glossary/herb-company |
| Wikipedia | https://en.wikipedia.org/wiki/Herb_(company) |
| Wikidata | https://www.wikidata.org/wiki/Q39074719 |
| Knowledge Graph | https://www.google.com/search?kgmid=/g/11fylcbqzp |
| DBPedia | http://dbpedia.org/resource/Herb_(company) |
| Product Ontology | http://www.productontology.org/id/Herb_(company) |