Goodship

Establishment and Ownership

• Founded in 2016 by Jody Hall, a former Starbucks executive.
• Hall also founded Cupcake Royale.
• Purchased in 2017 by Privateer Holdings.
• Expansion into California announced in 2018.

Education Initiatives

• Higher education lecture series started in 2015.
• Described as ‘like college, but you don’t have to pretend you’re not stoned’ by High Times.
• Focus on cannabis education and awareness.
• Engages with the community through educational events.
• Aims to destigmatize cannabis use.

Product Development

• Creation of a new chocolate product for Marley Naturals.
• Diversification of product offerings.
• Innovation in cannabis-infused edibles.
• Focus on quality and consistency in products.
• Facing competition in California’s recreational market.

Business Expansion

• Initial operations based in Seattle.
• Expansion plans into the California market.
• Strategic partnership with Marley Naturals.
• Seeking growth opportunities in the cannabis industry.
• Plans for further market penetration and brand recognition.

Industry Recognition and Challenges

• Mentioned in High Times.
• Notable presence in the cannabis market.
• Facing competition in the evolving industry.
• Potential for growth and market share.
• Need for differentiation and brand positioning.

Goodship Data Sources