Marley Natural

Brand Overview:

• Marley Natural is the official cannabis brand of Bob Marley.
• Developed by his estate in conjunction with Privateer Holdings.
• Based in Seattle, Washington.
• Offers cannabis products, body care items, and lifestyle accessories.
• Cannabis available in California, Oregon, and Washington state.

Product Offerings:

• Marley Natural offers whole flower, pre-rolls, and oil cartridges.
• Body care products and lifestyle accessories are also available.
• Body care and smoking accessories can be purchased online and at select retailers.
• Cannabis products are available in specific states.
• Launched in February 2016 on Bob Marley’s 71st birthday.

Social Impact Program:

• Marley Natural has a social impact program called Rise Up.
• The program supports philanthropic groups in the U.S. and Jamaica.
• Hosted an event in Oregon to aid in expunging non-violent cannabis convictions.
• Connected individuals with legal volunteers for assistance.
• Demonstrates a commitment to social responsibility.

Involvement of Marley Family:

• Cedella Marley, Bob Marley’s daughter, is the spokesperson for Marley Natural.
• Other family members involved include Stephen Marley and Rohan Marley.
• Response to criticism about using Marley’s name for a cannabis brand.
• Cedella Marley stated her father would be happy about the brand’s focus on the healing power of cannabis.
• Engaged in defending the brand’s association with Bob Marley.

Media and Public Reception:

• The Guardian expressed concerns about using Marley’s name for a cannabis brand.
• Commented on the commercialization of Marley’s image.
• Noted Marley’s high ranking on Forbes list of top-earning deceased celebrities.
• Various media outlets covered the launch and events by Marley Natural.
• The brand faced both criticism and support in the media and public reception.

Marley Natural Data Sources