Weedmaps

History and Corporate Development:

• Founded in 2008 by Justin Hartfield and Keith Hoerling.
• Acquired by General Cannabis Incorporated in November 2010.
• Acquisition of Marijuana.com for $4.2 million in November 2011.
• Reacquired by the original founders in February 2013.
• Formation of Ghost Group and Emerald Ocean Capital in June 2013.
• Went public in 2021 through a SPAC transaction with Stock Ticker $MAPS.
• Acquisition of Sprout in September 2021 for $29.6 million.

Partnerships and Initiatives:

• Online partnership with NORML.org in October 2011.
• Aimed at aiding legalization efforts and engaging with the marijuana community.
• Launch of the Museum of Weed in West Hollywood in August 2019.
• Objective to destigmatize cannabis and highlight the story of prohibition.

Product Offerings and Services:

• Provides adult use and medical marijuana dispensary locations, menus, reviews, doctors, brands, and delivery services.
• Most widely used marijuana apps on mobile platforms.
• Introduction of the wholesale exchange platform, WM Exchange, in April 2019.
• Acquisition of MMJMenu and launch of WM Retail in December 2011 and September 2019, respectively.

Corporate Changes and Industry Impact:

• Layoffs in 2022 with CEO Chris Beals stepping down.
• Acquisition of Sprout by WM Technology, Inc. in September 2021.
• Workforce reduction of up to 25% due to industry downturn.
• Platform criticized for suspicious reviews, leading to ceasing advertising for unlicensed pot businesses.

External Links and Media:

• Wikimedia Commons and various online articles and press releases related to Weedmaps.
• Sources include Business Wire, TechCrunch, Google Play, and App Store.

Weedmaps Data Sources