Leafly

History and Leadership:

• Leafly was founded in June 2010 by Scott Vickers, Brian Wansolich, and Cy Scott.
• Privateer Holdings acquired the company in 2011.
• Original founders left to launch Headset.
• Leadership transitions included Chris Jeffery in 2017, Tim Leslie in 2019, and Yoko Miyashita in 2020.
• Tim Leslie was previously VP of Amazon Prime Video International, and Yoko Miyashita was the former General Counsel.

Business Model and Financials:

• Revenue generated through online display advertising and dispensary listing packages.
• Display advertising sold on a Cost Per Impression model.
• More than 4.5 million orders placed annually.
• $460 million in gross merchandise value generated annually.
• Over 4,500 retailers partnered with Leafly.

Services and Mobile Access:

• Leafly’s functions include Strain Explorer, Dispensary Locator, and Reviews.
• Mobile apps available for iOS and Android devices.
• New iOS app in 2021 for placing pickup orders.
• Mobile apps provide strain information, dispensary locations, and product reviews.
• Enhances accessibility and user engagement.

Impact and Expansion:

• Influential in the cannabis industry, normalizing cannabis use.
• Provides a platform for legal cannabis businesses and contributes to cannabis education.
• Available in multiple countries, with partnerships and user base growth.
• Expanding product offerings and increasing accessibility to cannabis information.

Future and Innovation:

• Focus on technological advancements and adapting to changing cannabis regulations.
• Potential for market expansion and continued innovation in the cannabis space.
• Commitment to promoting safe and informed cannabis use.

Leafly Data Sources